GTM | Sales | Marketing | Partnerships | Exits/M&A | Mentor

Sidney Minassian is a seasoned entrepreneur, exited founder, CEO, and growth advisor who has built and scaled ventures across Australia, Silicon Valley, and Asia.

Originally from Australia, Sidney did what many founders dream of - he packed up, moved to Silicon Valley, and broke into the US market as an outsider. He founded Liaise, built a US team of 20 (including big-name VPs and C-Suite executives), launched and won at DEMO, secured beta customers such as Disney, Dell, and Autodesk, and was featured in TechCrunch.

Back in Australia and Asia, Sidney went on to build Contexti, a multimillion-dollar data & AI services business that beat out global giants like Accenture, Deloitte, and CapGemini, and won enterprise clients including Seven West Media, Caltex, and Suncorp, while expanding into Singapore, Indonesia, the Philippines, and New Zealand. Contexti was later acquired by Versent (now part of Telstra) - giving Sidney the perspective of an exited entrepreneur who has lived through the full founder journey.

Today, as Founder of ImpactLadder, Sidney advises founders and CEOs across the US, Europe, Asia, and Australia on go-to-market strategy, sales execution, and leadership. His clients span SaaS startups, IT services firms, and global product companies, from founders landing their first $1M in sales to CEOs scaling companies past $300M in revenue.

What makes Sidney unique as a mentor is his outsider’s perspective. He has lived the reality of breaking into bigger markets from a smaller base, and knows first-hand what it takes to compete and win when you don’t start with home-field advantage. He brings energy, candour, and hard-won lessons to help ambitious founders navigate the leap from local traction to global growth.