Susan Petoyan
Market Positioning / Mentor
GTM Strategy | Product | Positioning | Brand | Research | Entrepreneurship | Mentor
For 30 years, Susan has guided Fortune 100, mid-cap, and growth-stage brands to identify, reach, and activate their most valuable customers. Her cross-industry experience spans media and entertainment, technology, consumer goods, and financial services.
She brings a unique blend of expertise: a foundation in consumer and marketing research, a decade in senior leadership launching digital products at Disney, and another decade leading an impact-driven insights and strategy agency. Susan has supported product and brand teams seeking strategic advantage in how they plan, build, launch, and scale successful offerings.
She helps teams deeply understand users as humans, decode attitudes and behaviors, map or refine buyer journeys, and craft positioning that breaks through in competitive markets.
Susan believes short- and long-term success hinges on go-to-market strategies that are relentlessly customer-centered and designed to move seamlessly from insight to execution.
Core capabilities
• GTM Strategy and Advisory
• Product-Market Fit
• User, Market, and Competitive Research
• Brand and Market Positioning
• Entrepreneurship and Growth Strategy
After booking, please complete the payment to your mentor to confirm your session. Unpaid bookings will be automatically canceled.
Be sure to adjust the payment amount according to the
mentor’s requested fee.
Pay Mentor Here
Susan Petoyan
Market Positioning / Mentor
GTM Strategy | Product | Positioning | Brand | Research | Entrepreneurship | Mentor
For 30 years, Susan has guided Fortune 100, mid-cap, and growth-stage brands to identify, reach, and activate their most valuable customers. Her cross-industry experience spans media and entertainment, technology, consumer goods, and financial services.
She brings a unique blend of expertise: a foundation in consumer and marketing research, a decade in senior leadership launching digital products at Disney, and another decade leading an impact-driven insights and strategy agency. Susan has supported product and brand teams seeking strategic advantage in how they plan, build, launch, and scale successful offerings.
She helps teams deeply understand users as humans, decode attitudes and behaviors, map or refine buyer journeys, and craft positioning that breaks through in competitive markets.
Susan believes short- and long-term success hinges on go-to-market strategies that are relentlessly customer-centered and designed to move seamlessly from insight to execution.
Core capabilities
• GTM Strategy and Advisory
• Product-Market Fit
• User, Market, and Competitive Research
• Brand and Market Positioning
• Entrepreneurship and Growth Strategy
After booking, please complete the payment to your mentor to confirm your session. Unpaid bookings will be automatically canceled.
Be sure to adjust the payment amount according to the
mentor’s requested fee.
Pay Mentor Here
Market Positioning / Mentor
Susan Petoyan
GTM Strategy | Product | Positioning | Brand | Research | Entrepreneurship | Mentor
For 30 years, Susan has guided Fortune 100, mid-cap, and growth-stage brands to identify, reach, and activate their most valuable customers. Her cross-industry experience spans media and entertainment, technology, consumer goods, and financial services.
She brings a unique blend of expertise: a foundation in consumer and marketing research, a decade in senior leadership launching digital products at Disney, and another decade leading an impact-driven insights and strategy agency. Susan has supported product and brand teams seeking strategic advantage in how they plan, build, launch, and scale successful offerings.
She helps teams deeply understand users as humans, decode attitudes and behaviors, map or refine buyer journeys, and craft positioning that breaks through in competitive markets.
Susan believes short- and long-term success hinges on go-to-market strategies that are relentlessly customer-centered and designed to move seamlessly from insight to execution.
Core capabilities
• GTM Strategy and Advisory
• Product-Market Fit
• User, Market, and Competitive Research
• Brand and Market Positioning
• Entrepreneurship and Growth Strategy
After booking, please complete the payment to your mentor to confirm your session. Unpaid bookings will be automatically canceled.
Be sure to adjust the payment amount according to the mentor’s requested fee.
Pay Mentor Here